TARE’s responsibilities are to manage policy for Tulsa’s refuse and recycling system — which includes residential and commercial waste, recycling, curbside yard waste and bulky waste — and to set rates for trash services delivered within the City of Tulsa. TARE wanted to create an infographic video that educated Tulsans about recycling. That's where we came in. We were asked to create an infographic video that highlighted recycling statistics relative to Tulsa. They requested that the video be on brand while also shying away from using actual images. (The TARE brand has a colorful and friendly aesthetic that is image-based and straight forward. They are very literal and passionate about recycling).
I started my process with analyzing the stats that the client provided and creating sketches of transitions. Then, I put those ideas into Illustrator. Once I did that, I used Premiere to sequence the video and add in the background music. This part of the process helped my art director, client and me to see a rough version of how the final video would turn out. The client ended up loving the direction and we moved forward to producing the final video, which was created in After Effects. Overall, the client was very happy with what I created and they decided to translate the video into Spanish and continue making more infographic videos.
