Fame. Drugs. And more money than you can imagine. Two gangs fighting for supremacy. One man finds himself in an unusual predicament. And what are the Feds doing about it? Making money, of course, but at the cost of millions of lives. DRUGS is a TV show identity that was created to examine the relationship between pharmaceutical and street drugs, the gangs and cartels, and the United States government. The overall design consists of overlapped YouTube sourced footage with textures and special effects to create an intense medicated experience for the viewer. Using opacity and color changing effects, letters of names appear in a random sequence throughout the video. The monochromatic color scheme with brightly colored type added an intensified trippy aesthetic. The hardest issues I faced, were finding quality footage, creating the right color balance, and trying to find a solution that would communicate a medicated trippy experience.
(I do not own the rights to this music.)
